Marek Kowalski

Experience based on hard data

Marek joined Strategies and Visions PL in October 2017. Since then, he has led 54 large projects for companies in the service and production sectors. He doesn't believe in marketing that cannot be calculated. In his work, only the plan on paper and profit in the bank matter. Before Marek opens an advertising panel, he spends an average of 12 hours analyzing the client's previous spending. In 2023, he managed to reduce the average cost of lead acquisition by 31% across 14 different clients.

Concrete tasks, not empty promises

At Strategies and Visions PL, Marek is responsible for ensuring that every zloty spent has its justification. He doesn't use difficult words to impress clients. Instead, he prepares simple tables in Excel. His favorite tool is the margin calculator. He believes that strategy is not a 100-page document that sits in a drawer. For Marek, strategy is a list of 7 specific steps that the company must take in the coming month to increase sales.

Results that can be verified

Marek currently serves 9 permanent clients he has worked with for over 3 years. This is the best proof of his effectiveness. In July 2024, he completed a project for a construction manufacturer where in 5 months he increased the number of quote inquiries from 23 to 89 per month, while maintaining the same budget. We check the numbers before we propose anything – that's his main rule. If he sees that a certain advertising channel isn't earning, he says so straight out and turns off the campaign in 15 minutes.

Business approach

Marek is 38 years old and perfectly understands the problems of owners of medium-sized companies in Poland. He previously ran a small online store himself, so he knows how it hurts to waste money on ineffective ads. We count every zloty from marketing – this is not just a slogan for him, but daily reality. His email responses come in 34 minutes on average, because he values others' time as much as his own. He doesn't promise miracles, but guarantees that after his audit you will know where your money is leaking.